for brick & mortar businesses

email marketing SERVICES

Your customers already know you exist—but they still need to be reminded of all the awesome stuff you're doing. Like the sale you're having. The event you're hosting, The limited-time special you're running. Or the new offer you're promoting. And if you've checked your social media stats recently, you know half the stuff you share doesn't even get seen. That's where email marketing comes in.

QUICK REFRESHER

Your email list is the only marketing tool you actually OWN. There's no algorithms, no cost-per-click, and no borrowed audience. It's just you, and your community.

You probably already know  you should be growing your email email list and sending emails regularly. (These are the people who want what you have to offer, after all.) They've invited you into their inboxes so they can buy from you, visit your business, and go to your events. These are your people, and you need to stay top-of-mind for them.

Elaine Genest

Owner, Her Mark Studio

As a business owner, you're already wearing 49 hats (at least). So why add another one to the list? Let me handle your email marketing for you--while you watch your business grow.

grow · BUILD · SELL · grow · BUILD · SELL · grow · BUILD · SELL · grow · BUILD · SELL · grow · BUILD · SELL · 

EMAIL HAS THE HIGHEST ROI OF ANY MARKETING CHANNEL

THE DATA DOESN'T LIE...

The online space is crowded and competition for attention is steep (have you peeked at your Insta metrics lately?). But with email, you don't have to post and pray that your followers will see your content. Or spend 4 hours just to record and edit a short-form video to get a few new followers before it gets buried. Email marketing means *you* own your audience—not the platform.

It's well worth the investment of your time and money...

more powerful than social media (Source: McKinsey)

40x

$38

Average open rate (source: FORBES)

36%

of people say email marketing influences purchasing decisions
(source: forbes)

59%

AVERAGE ROI for every $1 spent on email marketing (source: FORBES)

85%

79%

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68%

Very important and relevant statistic

92%

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Very important and relevant statistic

85%

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20x

Very impressive statistic here

$1m

Very impressive statistic here

6000

Very impressive statistic here

Here's how I can Help:

whether you're just getting started, or you've been ghosting your list for months

THE BASICS

STARTING AT: $950

EMAIL MARKETING SETUP

  • Email platform selection and setup
  • List cleanup or import
  • Signup form creation or refinement
  • Welcome email sequence creation 
  • One promotional email template
  • Basic audience segmentation
  • 90-day email strategy
  • 30 days of email support after the audit is completed for ongoing guidance and questions

SERVICE INCLUDES:

IDEAL FOR:

businesses that don't have a list or those that have a list but no strategy

THE STRATEGY

STARTING AT: $1500

EMAIL MARKETING Strategy

  • Email marketing audit
  • Campaign strategy (promos, events, launches)
  • Flow strategy
  • List growth plan for in-store and online
  • 90-day email strategy
  • Campaign calendar
  • Bank of custom design templates you can plug-and-play
  • Optional implementation guide
  • 30 days of email support for ongoing guidance and questions

SERVICE INCLUDES:

IDEAL FOR:

businesses that already send some emails but want to be more consistent 

THE CONSISTENT SUPPORT

STARTING AT $450/month

EMAIL MARKETING RETAINER

  • Campaign planning
  • Copywriting & email design
  • Email building & scheduling inside your platform
  • Monthly performance reports

ESSENTIAL LEVEL:

IDEAL FOR:

businesses that want ONGOING  email campaign support

growth LEVEL:

both include:

2 campaigns (emails) per month
4 campaigns (emails) per month

are we a good fit?

Want to build more customer loyalty (repeat customers, yay!)
Are ready to increase sales through promotions and offers (we love a sale)
Want to grow your community (and your bottom line, too)

This is for you if you...

@hermark.studio

meet the founder

YOUR email marketing pro

Elaine
Genest

My speciality lies in marketing, design and copywriting for small businesses and e-commerce brands. My email marketing services combine the strategy and execution side with technical fluency to help more brick-and-mortar businesses make the most of their email lists so they can grow their bottom lines while staying connected to their communities.

meet the techniCian

your back-end tech wizard

Ryan French

My background is in software engineering and product leadership, including building marketing technology platforms at startups and product strategy at Amazon. For Her Mark Studio, I handle the technical infrastructure: domain authentication, deliverability, and platform setup—so your emails actually reach your customers.

industries i've worked witH

8

total emails i've developED

300+

I've been doing email marketing for a while now

22

(she's goT range!) 

DIFFERENT BRANDS i've supported

(she's goT depth!) 

(she's goT EXPERIENCE!) 

Don't see your question here?

Nope! If you don't currently have a list, we'll set up the systems you need to start getting subscribers from customers online and in your business. This could include website popups, banners, inline forms, QR codes and other things.

If you already do have a list, we'll review it, clean it up (if needed) and develop a strategy to start using it more effectively.

I most commonly work with platforms like Flodesk, Kit, and other and similar email marketing tools. If you're already using a platform, we can usually continue working within it.

If you're starting fresh, I’ll recommend the platform that best fits your business size, budget, and goals.

Most setup or strategy projects are completed within 2–3 weeks, depending on the scope and how quickly we can gather the information needed about your business and customers.

I’ll outline the timeline clearly at the beginning of the project so you know exactly what to expect.

Email marketing works best as a consistent channel for bringing customers back, rather than a one-time promotion.

Many brick-and-mortar businesses use email to promote events or sales, fill slower days, encourage repeat visits, and stay top-of-mind with regular customers

While results vary depending on your list size and audience, email is often one of the highest ROI marketing channels for local businesses when used consistently.

My goal is to make email marketing simple and manageable for you!

For setup or strategy projects, we’ll typically have one kickoff conversation and a few quick check-ins along the way.

Yes! Many clients start with a setup or strategy project and then move into monthly email support once they’re ready for ongoing campaigns.

If we’ve already worked together on your foundation or strategy, transitioning into ongoing support is usually very straightforward.