HER MARK STUDIO
I'm in the middle of a little business pivot right now, (launching a website template shop so soon!). In the meantime, I'm winding down my public-facing copywriting services, but I'll be keeping them open for collaborations with designers who offer custom website design.
WELCOME TO MY SECRET SERVICE MENU
@HERMARK.STUDIO
So let's talk about how I can help you get ready-to-upload, on-brand copy from your clients.
I bet you're out of fingers by now, am i right?
Let's play a game of Five Fingers...
Put a finger down for every time you've had to move a project timeline because your client didn't send you their copy on time. And now put one down for every client copy doc that was just a WALL of text and didn't even sound like a human wrote it (because a robot probably did).
Done-With-You Website Copy
This is for clients who want to write their own copy but need strategic guidance and input from a real, live copywriter (that's me!).
Custom Quoted - starting at $1500
Day 9-14: Review
I'll provide 2 rounds of review and line edits to ensure their copy is good to go before they hand it over to you.
Day 2-8: Client Drafts Copy
I'll build a custom copy notebook (aka a wireframed Google Doc) to help guide your client as they write their copy.
Day 1: Strategy Call
I'll work with the client to identify all the pages and sections they need for their site.
To keep timelines predictable and on-track, I've designed this experience to take place over a 2-week period.
The 2-Week Process
Copy workbook examples:
To keep timelines predictable and on-track, I've designed this experience to take place over a 2-week period.
The 2-Week Process
Copy workbook examples:
To keep timelines predictable and on-track, I've designed this experience to take place over a 2-week period.
The 2-Week Process
Copy workbook examples:
now that you've seen what I can do for your clients, Let's talk about what's in it for you as the designer:
More happy clients, because they'll have a site that reflects the fullest expression of their brand.
More impressive portfolio pieces, since you won't be embarrassed by bad copy (plus you'll get stellar testimonials to go with!)
Less scope creep and no more late nights filling the gaps in your client's half-assed copy draft.
Shorter project timelines and a smoother design process since I write copy in ready-to-upload wireframes.
A collaborative relationship with a businsess partner who won't ghost you halfway through a project.
Say hi to my cats!
We're ideal partners if you:
Would love a partner who's as invested in the client's success as you are!
Work with female founders who run service-based businesses.
Want a strategist who gets how copy and design work together.
Need a go-to website copywriter on speed dial (aka me!)
website copywriter
+ brand messaging strategist
As a creative, my mission is to help service-based female founders launch websites that are pretty and smart, so they can connect with their ideal audience and grow their business.
Hey, I'm Elaine!
meet the owner
My Client List
Interior Designer
Jewelry Brands
Medical Spas
Product Photographer
Tax Advisor
Accessories Brands
Beauty Brands
Brand Designer
Clothing Brands
Coaches
Copywriting Agency
Crafting Company
Custom Apparel Designer
Email Marketing Agency
Independent Winery
Love notes from people who've worked with me:
GEt The TEA (Or, erm, Coffee)
"The work Elaine did to help me develop my brand voice went way beyond copy.
I really felt like I had a supportive partner in the earliest stages of my business, which is huge."
"There have been very few copywriters who I trust implicitly. Elaine is one of them.
She knows how to ask the right questions. She knows where to lean in to emotion and where to lean into logic."
"You knocked this copy out of the park. I'm really excited with what you presented.
You did such a great job with a rather complex nuanced topic and made it personal and clear."
"I was worried that my sales page was unclear and uninspiring.
I'd overlooked a few things and am thankful that Elaine used her expert eye to point them out."
Questions & Answers
I've structured the done-with-you offer to take place over a 2-week period to keep things on track. The 2-week clock starts when I have the initial strategy call with the client where we define the pages and sections they need.
what's your turnaround time?
As soon as possible! That way, you and I can talk about how many pages their site will need etc. My quotes are based on the number of pages and overall complexity of a website, so I like to get a sense for that early so I can provide and accurate estimate. If your client wants copy, we can have a call as a group to chat through their needs and align on scope.
when is the best time to bring you in?
The most important thing is a clear sense of who they are and who they want to work with. I find the most successful projects are the ones where the client really *knows* who their ideal client is, but who they don't want to work with is just as important. The best website copy speaks directly to the ideal person while subtly turning off the people who wouldn't be a good fit, and it takes a level of confidence and comfort in order to do that.
what does my client need to have in order to work with you?
Nope! Think of it as a collaborative referral kind of thing. We each charge our full fee and have our own contract with the client. That way, we both get to include all the contract provisions that work best for our business and no one has to carry the burden of managing a subcontract. But we still work closely and ensure smooth hand-off so the client has a seamless experience (which is value-added for them!)
is this a white label partnership?
I think of myself as a strategist first, writer second. It's not just coming up with the words, it's about finding the right ones that position the client as the obvious solution to their ideal client's problem. It's also about guiding the user through the site, leading them to take the next step.
what makes you different from other copywriters?
