So, you’re running your own business…congrats! (No, really. Starting your own business is a BFD.)
You’ve already got so much going for you. For one, you’ve got the guts to actually build your own thing. For two, you’ve got skills (I mean, I’m assuming—but I’m probably not wrong). And for three, you’ve got the experience (at least some, right?).
You’re absolutely qualified to rock this whole business-owner thing. And then it comes time to write your website copy. Okay…seems easy enough. You’ve built this business from the ground up, so how hard could it be to write some words that explain who you are, what you do, and why you’re awesome?
Well. Turns out, it’s kiiind of hard. Scratching out sentences (and then hitting backspace over and over), tweaking headlines, and trying to figure out the SEO piece is like…an art and a science. Even after hours of stalking your competitors’ sites, sitting down at your keyboard, with a Pinterest board of copywriting tips at-the-ready, your copy still doesn’t sound how you want it to.
That’s where a website copywriter (like me!) comes in.
What Is a Website Copywriter?
A website copywriter is a pro at writing clear, compelling, and strategic website content that actually works. Unlike content writers who focus on blogs or social media, a website copywriter hones in on the words that convert for your website. They write the headlines that hook your readers in, calls-to-action that make clicking a no-brainer, and messaging that makes visitors feel like, omg finally, I’ve found the person / service / product I need.
Website copywriting is about so much more than the words themselves. A website copywriter will:
- Write words that don’t just fill the pages of your site—they convince your reader to click, subscribe, inquire, and purchase.
- Structure your site so visitors actually stick around (instead of bouncing immediately).
- Blend your (strategically selected) SEO keywords seamlessly, so your site isn’t just Google-friendly, but human-friendly too.
- Make your brand voice shine through, so your copy sounds like you (not a version of yourself you think you should be in order to be successful).
A great website copywriter helps you create an experience that gets you found in search results by the people you want to work with most–aka your dream clients and customers.
Why Should You Work With a Website Copywriter?
If your website isn’t bringing in your audience you know are out there, your copy could be the missing link. Here’s how working with a pro changes the game:
1. Your Website Will Sound Like YOU, But Better
You have a unique brand voice and messages you want to tell your audience about your offers, why your audience needs them, and why you are the right person for the job. But turning that into copy that connects and converts? That’s where things can get tricky.
A website copywriter takes the core info about your business along with your voice and refines it into words that represents you and your brand. So, instead of second-guessing every sentence (or trying to mimic your competitors), you’ll have copy that sounds like you as a human being and a brand, just polished, strategic, and persuasive as hell.
2. You’ll Convert More Visitors Into Clients
Great copy isn’t just about stringing words together that sound like what you should say—it’s about building your brand and business. Every word on your site should be doing something, whether it’s conveying your personality, building trust, countering objections, or making it ridiculously easy for visitors to become a customer, client, or subscriber.
A website copywriter knows how to help you connect with your audience by addressing their biggest pain points and desires. They also craft persuasive (never fake or pushy) messaging that makes clients feel good saying yes, while seamlessly guiding visitors through your site so the next step is crystal clear.
In essence, with conversion-focused copy your website will be so. much. more than a glorified business card that proves you exist. With the right copywriter in your pocket, your site can actually do the work of growing your audience and client list for you.
3. Your Website’s SEO? Handled.
SEO feels like a mystery? Like, you kinda get it (or at least the idea of it). And you know it’s important for getting your site pages to show up in search results. But…how do you choose keywords for your site and how do you integrate them naturally so you still appeal to human readers?
Writing SEO-friendly copy isn’t about awkward keyword stuffing that reads like an Amazon product title. (Yeah, you know the ones I’m talking about.) Copywriting that includes SEO strategy is about weaving in keywords so both Google and your dream clients love what they see.
The result? Your website will rank higher, attract more traffic, and generate better leads with SEO that actually makes sense for your brand. That sounds crazy good, right? Instead of just sitting pretty, your site will work hard for you—bringing in the right clients while staying true to your voice.
A solid website copywriter with SEO knowledge makes sure your site ranks and reads beautifully. (But, keep in mind that not every website copywriter has the know-how to integrate keywords into your copy or write SEO-optimized metadata to help search engines know when to show your site pages in searches.)
4. Launch and Scale Faster, Without the Stress
If you’ve spent way too much time trying (and struggling) to write your own copy, it’s probably time to outsource. After all, you’ve got business goals to reach and clients to serve. The best way to build momentum is to work with a professional copywriter. You’ll know your copy is done the right way, with an expert brain handling the heavy lifting while you work on other things.
Plus, with the help of someone who specializes in website copy in particular, you can hand off your project to someone who knows exactly how to bring it all together. (That is, your brand voice, your messaging, your offers, AND your keywords).
5. Stand Out From the Others (Even If You’re New)
There are a lot of businesses out there (obvious statement of the century, eh?). Depending on what you do and what your niche is, there’s probably lots of people who offer services and products that are similar to yours (and at similar price points with similar service inclusions). The ones that rise to the top? The ones that sound authentic and different from all the others.
Imagine your ideal customer or client for a second. They’re sitting down at their computer starting to search for whatever service you offer. (For this example let’s say you’re a brand designer but feel free to sub in your own service). The person might open Google and type in “brand design for small businesses” and get pages and pages of results.
They start looking through each site that showed up on the first page of search results one by one. The first three designers are more established, but their sites all sound more or less the same. Plus they seem like they’re appealing to everyone and don’t speak to the person’s specific wants and needs. Your client is leaving their sites out because they can’t really tell if those designers are going to be able to do the job.
BUT then they find your site, which sounds totally different from the others and makes the person reading feel like you’re talking to them. The person starts feeling excited that they’ve found someone who speaks their language and totally gets them. So, who do you think the person’s going to book?
That’s every good website copywriter’s job. To pinpoint what makes you and your brand unique—so your brand stands out to your ideal customers. Through strategic messaging, website copywriters craft copy that builds trust, establishes authority, and ensures your brand is impossible to ignore. It’s not really about being better than the others, it’s just about being YOU.
If you think you might need a website copywriter…
I’m here to help! As a conversion-driven website copywriter, I specialize in personality-packed, strategic copy that helps service-based business owners attract and convert their dream clients.
Interested in working together? Let’s chat about how I can help. Check out my copywriting services or learn more about me.